Traditionally Banking has always relied on fixed infrastructure venues
(branches) which have high operating costs. This limits banking service reach
and seriously prohibits grass roots community inclusion on a fast track.
Today in 2009 with powerful technology options available such as GPRS Point of
Sales Devices, Cell Phone Banking, Telecommunication Suites for Financial
Transactions, Customer Relationship Management Software, Contact Center Back
Offices, ATM Networks and Multi function swipe-card systems, the universe for
offering banking services has extended far and beyond the traditional realm of
generalized Banking norms.
Tameer Bank Easypaisa encompasses all the above
essentials and brings a modern and relevant banking channel in the hands of
common man.
Tameer is the 1st bank to be given permission by the State Bank of Pakistan to
start branchless banking operations in Pakistan and to offer services through
partners and agents.
It is one of the core objectives, mission and vision of Tameer to spread an
efficient total banking service extensively throughout Pakistan, so that
transactions and money management for an individual and his or her needs
anywhere in Pakistan is just one call or an SMS away.
The concept of having cost heavy, fixed location
branches as the primary model of banking service providing is being developed,
with a versatile and personalized way of every-day community level banking
through technology powered systems and “corner shop” Micro Franchises.
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